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CARE for wool

Woolen garments are a bit different to take care of than many of your other garments. If treated well, your woolen scarf and bonnet can last very long! But not everyone knows the tricks on how to maintain your woolen scarf or bonnet, and therefore we summed up some tips for you. Read along and get yourself some know-how on how to make that scarf look brand new every winter. 

How to take care of your Woolen scarfs

Don’t wash wool 

..too often. The wool-fiber adsorbs liquids. This means that if you drip some water on your woolen scarf, it will not (immediately) soak into the cloth. But ultimately, the drop wil stay on the surface for a while. It’s the difference between absorbing and adsorbing.  

Imagine that drop being dirt; it will not penetrate the fiber as easily as it would with your other garments. So therefore we say: wool does not get dirty quickly. However, this heroic thought does not mean you won’t have to wash it at all, just not as often. 

Hit the wool with some cold

In need to freshen up the fabric, but not having the time to hand wash the wool? One of grandma’s tricks: hang the woolen scarf outside in the freezing cold air. For a more bacterial-killing approach: lay the scarf in the snow on one of the coldest days and let nature to the job. Make sure that the snow is not actually melting already; you do not want the scarf to get too wet in the process. 

Steamin’ hot scarf

Care by steaming the wool

When the autumn is hitting the country, its time to take out your winter garments. You’ve stored your scarf perfectly according to our tips (next one), and you will make it look as if you’ve just bought it:

Fill up your iron with water so it will steam. Lay the scarf flat on your ironing board and hoover the iron over the fabric while pushing the steam-button. The heat of the steam will get the fiber right back into its place.

Make sure you do not press the iron on the fabric, since that will flatten the delicate texture. 

The steam will make the wool hot and a bit wet, so let the scarf dry (on a flat surface) to let it get cold again. This process is the fixation of the fiber. If you want to do it more professional: tap with your flat hand on the sides of the scarf. This movement makes the fabric get colder faster and makes the fixation of the fabric more effective. 

To store is core

Merino woolen scarf

And then we say goodbye to the cold weather ritually, by storing your winter garments when spring shows. Store the scarf neatly, either on a hanger or folded straight. This way the fibre stays neat through summer. 

Our scarf Fog, folded straight. Ready for being stored away.

Head over to our shop to get yourself one of those woolen scarfs or bonnets to keep yourself warm during the coming winter. You now know how to maintain your woolen scarf and bonnet, so you’ll enjoy them many more winters.

And are you interested in our production process? Read this article.

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Some changes were made

Wij willen u graag informeren over een belangrijke verandering binnen Winter in Holland: Vanaf 1 september verkopen wij alleen nog maar via onze eigen website, direct aan het publiek. Dit is goed nieuws, want dat betekend dat we lagere prijzen kunnen hanteren.
U vindt onze producten vanaf deze winter niet meer in fysieke winkels. Wel organiseren we kleine evenementen zodat we elkaar wel nog kunnen ontmoeten! Schrijf u in voor onze nieuwsbrief of volg ons op Instagram om op de hoogte te blijven.


Some changes were made, and we’d like to inform you! From the 1st of September on, we will offer our products exclusively on our own web shop. This is great news, because this change results in lower prices for our products.
You will not find our products in offline stores anymore. We do, however, organize small events so we could meet! Subscribe for our newsletter or follow us on Instagram to stay updated.
Shop onze wollen mutsen van hoge kwaliteit

The flower Lady – Daniela Schinke

The ‘Miracle Flower’, or ‘ The wonders of Flowers’ is the translation of Daniela’s name for her visual diary ‘Wunderblumen’. She invites every visitor to her stylish and cosy home. Daniela shares intimate moments of her and her family. All captured in her visually pleasing environments in which she surrounds herself. The main focus for Daniela are flowers. A decoration that answers to time and therefore gives a temporary pleasure. We were interested in this flower-lady and the ever changing styling of her surroundings.


Daniela uses one of our finest camel colored merino scarfs. She wears our ‘Camel’s Back’, a beige colored item. They are knitted under our social label ‘Socially Made in Amsterdam’. She captured the scarf in her stylings, to accompany her article with.


If you choose some of your favorite products in your living space (clothing, furniture, flowers, but also utensils in general), what makes them your favorites?

I have a great love for colors and harmonies. Therefore I often choose accessories, decoration and clothing based on colors. These are partly influenced by the season, especially with flowers. So, the flowers often determine my choice of colors for other objects as well.

In addition to the colors, the quality and the material determine my choice. Natural materials such as linen, cotton, wool as well as wood or stone, I always have my preference. Especially furniture can lead a long life and so the decision for good quality is more sustainable.

For furniture, I love a mix of old and new. For example, I like bright wood, it harmonizes with many colors and gives the rooms a friendly look.


When you buy new products, what important problems should this article meet?

Quality, function and a new product or item has to touch me in a way.


On your website and clearly on your IG wall you have a personal style. What does it mean to have a personal style for you?

Everyone has their own style. I’m not constantly wondering what my style is. I simply put things together in my wardrobe and in my home that I like. I must feel comfortable with it and feel at home with it.

Many things have been with me for years. Heirlooms of my grandmother, finds from the flea market, as well as things I bought which became very near to my heart. The combination of old and new, and things that mean something to me, gives personality to my home because I find myself in it.


“Things that mean something to me, gives personality to my home because I find myself in it.”



What role do function and quality play for you?

I always choose things very carefully and, of course, I pay attention to the quality. In a small home like ours, things have a function. Especially our furniture; I want to be able to use them and they must also be suitable for family, because I live with children. When function, quality and beautiful design combine, I like things the most.
Sometimes things are just beautiful, and I enjoy them.


“When function, quality and beautiful design combine, I like things the most.”



Shop the finest merino woolen scarf in our webshop! They are produced under our label ‘Socially Made in Amsterdam’, and therefore made with care.




The appreciation of products – Tinta Luhrman

In search of what an object can mean to a person, we interviewed Tinta.
She photographed our knitted towel to accompany her answers with. Read about Tinta’s philosophy behind owning products and her emotional connection with them.


We got to know of Tinta Luhrman, co-owner of Woodchuck, a while ago. Her distinctive and specific style suits the eye and softens the mind.
Through her visual language, you see hints of her life. Including corners of her house, her daughter cosying up with the dog and some every day objects selectively put together. It is obvious that she carefully curates items around her. We are curious how she puts together her habitat and what objects can mean to her:


“I have dealt with a lot of misery, and the world shows a lot of sadness. Therefore I cherish what is dear to me”



If you pick your favorite item which you own, what are the reasons that these are your favorites?

“ My favorite items are my hat, my woolen socks and woolen vest, my Thonet chairs, the first shoes of my daughter, her first dress, a bedlinnen, our dinner table, my pots, my tableware.. Guess I just can go on like this! The things with which I surrounded myself, make me very happy. It is important to me to ensure that all objects in my environment make me feel good. I have dealt with a lot of misery, and the world shows a lot of sadness. Therefore I cherish what is dear to me. Above all, I mostly love my husband, my daughter and our dog, Paxi.”


Sounds like you have quite an emotional attachment to these objects ( and people off course 😉 ). Probably more than the average person.
Whenever you purchase new products, what are important requirements which a product should meet?

“ That is a super easy question to answer. I ask myself: is it sustainable, fairly produced with natural materials and does it reflect that it is made with love? Studying the labels to get more information on the product is a thing I always do. I try not to buy many products that had to come from far, considering environmental issues. My best example: I only eat the apples that fall from our own trees!”



After briefly meeting you, it was immediately clear that your style reflects your personality. As a stylist, you are constantly aware of style. What does a personal style mean to you?

“ I have never followed trends in my life, I do not believe in that. Why would I participate on a trend when it is only for a short period of time? People who really know me, sometimes name things ‘ a Tinta-thing’. This supports the idea that I really have my own style. In this style I feel at home and at ease. This atmosphere makes me calm”

Tinta is, together with Rutger (husband), the founder of Woodchuck. A wood-work design studio focusing on designing furniture and house remodeling. Woodchuck breathes Tinta’s sense of style. As they state themselves: “ Even though we love simplicity, our creations always radiate warmth. Woodchuck shows that minimalism can indeed be atmospheric”


“ I have never followed trends in my life, I do not believe in that”


What role plays function and quality within a product, for you?

“ First of all, a product needs to serve its purpose. However, this might be different for each person. I consider art being functional, because it makes me happy.
When I buy a candle of top quality wax, but its done burning after an hour, it did not serve its purpose. Great quality to me does not automatically mean great functionality. Take a perfectly finished jeans made out of quality material, but if you do not dare to actually wear it or even wash it. Then I’ll pass. After all, both function and quality are important. I will always keep both factors in mind when purchasing a new object or product.”


Shop the towel!

The towel that Tinta used in her images, is our brown Nutmeg. This brown color goes nicely with our Pink Pepper or our Grey Labiatae. This towel is designed to function and produced to be used. Curious how we made the cloth ‘work’? Get ready for some nerdy textile talk:

We used pure cotton yarns to take advantage of the natural characteristic of the fiber: to absorb water.

This textile is loosely knitted with a thick, pure, cotton yarn to give the fiber space to do what it does best. The feel is super soft, and that is the exact reason why it functions: the fiber is not locked up in a tight weave.

Use this cloth to dry your dishes or to dry your hands and face.

   Towel Grey - LabiataeTowel Brown - NutmegTowel Pink - Pink Pepper



Wardrobe philosophy with Guillaume Maat – Minimal Men

Every wardrobe has a story. Through the garments, the pieces you selectively curated, you reflect who you are and who you admire to be. This is one aspect with which we, at Winter in Holland, are driven by when we design a new scarf or any other product.

We got in touch with Guillaume Maat, founder of the online style journal ‘ Minimal Men’, to talk about his style and the way he curates his closet and interior. He styled an outfit for us, with our scarf, to accompany his answers, and therefore his view on style, with.


How does your style reflect your personality?

“ Since a few years now, I notice that my style and taste becomes more specific. It is important for me that you can see my personality in my style. I am a true perfectionist, which makes it a must that my outfits seamlessly connects to my interior. Calmness is of high importance for me. As well as in my wardrobe as in my interior, I do not use many colors. Black, white, green, blue and beige are my basic colors. These factors create the perfect atmosphere to rejoice.” 


If you pick a few of your favorite items, why are these dear to you?

“ Almost all of my favorite objects are marked by simplicity, quality and good finishings. For example; one year ago I got myself my first Common Project sneakers. It was quite the expense.  Their simple design appealed to me for years already, but I had no knowledge yet about the quality of the shoe. Now, after a year, it amazes me how great they still look! It made me realize that quality does make a difference. And the details and finishings are great. This makes me enjoy the product for a long time.” 


Agreed! We believe as well that if you finally have found the items you adore, you want to use them for a long time. Quality then is of great importance. What does quality mean to you?

“ Quality means sustainability to me. With this I not only mean a sustainable duration of the usage of products, it also means a sustainable production. I try not to be affected by fast fashion trends and, as much as possible, to choose consciously for products and brands with a story and who are open about their production processes. Obviously comfort in a product is very important, when looking at quality.” 



So quality is very important to you, which other important standards should a product meet in order for you to include it in your ‘selection’?

“ I am incredibly sensitive to experiences. Distinguishing  brands with a good story that offer a product with quality and provide a customer experience, attract my attention. A good customer experience could be a beautiful website or store, but also a stunning packaging. Therefore I believe it is very important to experience a product in an physical store; there are unfortunately not many web-shops that create a similar effect.” 



Shop the ‘Gorilla’s Fur’ merino wool scarf mens, which Guillaume is wearing here.

The dark grey 100% merino knit is available in two sizes and is ‘Socially Made in Amsterdam’. Are you in for a bit more color? Try our ‘Peacock’s Eye’ knit; a classic dark blue merino scarf.

These scarfs are knitted by hand of quality materials, for men and for women.


Table settings by Marieke Verdenius




Under the aphorism ‘Simplicity is key’, Marieke Verdenius performs. When visiting her workplace, we notice  that her token is not merely an online-mask. The calmness and honesty that reflects through the images she creates, is truly there. In space and above all, in person.
Marieke is a visual creator, of which one of the focuses is on food-styling . She captures the flavors of a supper in her images, making you want to sit down at that table, ready for that night’s dinner. She knows exactly how to dress up a table to appeal guests.  At Winter in Holland we are truly appealed to her eye for style. So that is why we asked her to create images for us under our theme ‘Dinner’. In her styling she uses our cotton textile as a napkin.



The napkin:

Winter in Holland originally was set out on developing the ideal cotton cloth that absorbs much water, in order to perfectly dry dishes. We reached our goal. Even though we found out that many of our towel-users, use the textile for different purposes. One of these is the use of the textile as a napkin. We learned that people enjoyed the ‘look’ of the towel so much. They would like to use it as a functional-decoration on the table as well. Which made us curious:

How would a professional table/food stylist, use a napkin? Therefore we asked Marieke to inspire you. By showing you,and us, how she would dress up her dinner table when friends come over:






Images by Marieke Verdenius  

Get yourself one of these napkins. Marieke uses our grey ‘Labiatae‘ in her table setting. They are not only perfect to dress the table, as we know now. The 100% cotton knit is also easy in care: you can wash it on 60 Degrees and it will keep a long lasting beauty.



Skin care secrets by Sara Rosalie



Do you also notice that there are days you wipe off more dirt from your skin with your towel than other days? We mostly notice the biggest difference when biking through town to work versus locking yourself up in a vehicle and drive to work. Even though cycling is healthier, your skin gets way dirtier passing by all those cars in the city. No need to say that you need to clean your skin regularly. Even when not living in the city!
We invited Sara, from the conscious skincare brand Sara Rosalie, to share her skincare ritual with us. If someone knows how to nurture your skin and clean your face, it must be her! She explained to us why our 100% cotton towel is good for your daily facial cleanse.




“Cleansing and nurturing your skin is something you probably do every day. So why not make it a celebration? “

Sara Rosalie


It is important to remove makeup and other dirt that your skin picks up, every single night, so it stays healthy and glowing. This is how you can do that: massage a small amount of the Sara Rosalie Two-in-One Balm warm between your hands, spread it over your face and take it off with a hot towel. Preferably a soft one, so you will not damage your skin. This will give your skin care-moment that nice beautician feeling in your own bathroom.



Finish it off with a Sara Rosalie Daily Moisturizer and Lip Balm for a super hydrated and nurtured skin. 




We used pure cotton yarns to take advantage of the natural characteristic of the fiber: to absorb water.

This towel is loosely knitted with a thick, pure, cotton yarn to give the fiber space to do what it does best. The feel is super soft, and that is the exact reason why it functions: the fiber is not locked up in a tight weave.

Sara used our towel in her images. The green ‘Aurantifolia‘ and the grey ‘Labiatae‘ towels are knitted of 100% cotton. The towel is not only soft, as Sara noticed, but is also easy in care. You wash it on 60 degrees, and is therefore easy in care!

Towel Grey - LabiataeTowel Pink - Pink Pepper

The towel series: DINNER

The textile napkin is as much an accessory as it is a functional cloth; It dresses up the dinner table perfectly, to awe the guests the moment they arrive at your dinner.






You sit down and take the napkin off of the table to leave it on your lap during the whole supper. Perhaps you are quite the messy eater, and is the napkin the protection shield for your clothes. Perhaps you are quite a clean-eater. In that case you dap your mouth twice in every corner after desert, to make tiny spots disappear.


A napkin is an elegant item on the dinner table. For your special parties, or maybe a simple easy gathering with friends. A special textile can give that extra elegance to any occasion.

Would you like to see some more table-setting inspiration? Read our article about Marie Verdenius. She is a food stylist who styles table settings on a daily basis.




For these images, shot by our own studio, we used products from Annemieke Boots, Sissy boy and Dille&Kamille.

Get yourself one of these napkins. Our current collection include 5 colors, which you can check out here.  They are not only perfect to dress the table during a dinner party. The 100% cotton knit is also easy in care: you can wash it on 60 Degrees and it will keep a long lasting beauty.



The towel series: CLEANSE



A towel to dry your face with after a quick rinse with foam and water. Reaching for the towel with your eyes closed. Your finger tips finding the soft cotton yarns. Hastily grabbing the cloth to push it in the corners of eyes to let the fiber take all the water. Leaving you confident enough to open them without letting the soap irritate.





You look at yourself in the mirror while you wipe off the remainings of the foam. You take a damp towel and dap it on the sides of your cheeks.
The cotton has worked its natural advantages on you. The structure of the 100% cotton yarn absorbs the drips of water left on your face. Now the towel is left to dry, to get ready for the next face wash.




For these images, shot by our own studio, we used products from Annemieke Boots, Hay x Jordan, Sissy boy and Dille&Kamille.

Skin care brand owner, Sara Rosalie explains why our cotton textile is good for your daily facial cleanse. Read the article here: Skin care secrets with Sara Rosalie.

The towel series: KITCHEN



The extra quality to add to your charms in the kitchen, is the towel casually hanging over your shoulder. It accompanies you during the full act of cooking. It is the piece of cloth you touch every minute, to quickly clean your fingers if you go from ingredient to ingredient. To cover your hands with when you open the oven to check your casserole or to dry your vegetables with after a rinse of water. 





The towel is the accessory with which you serve the dish to your guests, throw back over your shoulder and forget it is there during dinner. A hidden move to remind all the guests, you were the one to serve tonight’s supper.

When dinner is finished, you go back to the kitchen to clean up the mess you’ve made. Perhaps you do the dishes, perhaps you have a dishwasher. However, there is always a cloth around to dry your delicate glasses, the big pan that does not fit the dishwasher anymore or to dry your hands with to finish the night’s ritual.






For these images, shot by our own studio, we used products from Annemieke Boots and Dille&Kamille.